If you are engaged in any kind of business online then you must have surely heard about Pay-per-click advertising, which is popularly known as PPC. Today, PPC is considered to be the best way of advertising any local business by remaining within a reasonable budget. This can help you to stay ahead of your competitors in the business.
In this article, we are going to discuss how you can make use of this awesome PPC campaign for your local business to get the kind of growth that you always dreamt of. For doing proper Google Adwords management, you may need the support of a certain professional company like Australian Internet Advertising, which has sufficient expertise in this field.
What is PPC?
PPC campaign is nowadays the most common form of marketing. This ad can be seen on the search engine results that are generally based on the keywords that users must have used during searches. Those who use Google or some other search engine regularly are quite familiar with them.
Also, such PPC ads can be created on different social media platforms e.g. Facebook, Linkedin, and Twitter, etc. The beauty of a PPC campaign is, you can control the amount you will end up spending on your ad campaign, which is very important to any small local businesses owners.
While creating your PPC campaign, first you decide in advance the amount you are ready to shell out for every click to your website. Then, your ad is going to be displayed if you have got the highest bids.
You will only pay to any user only when he will click on your ad, which means if a customer saw your ad but did not click on it then you need not pay anything. You will only pay when your ad will deliver to users on your website hence you do not waste your money on those who are not enthusiastic about your product or service.
Why PPC is so important for any local business?
If you think about any local businesses, then the most relevant characteristic will be the uniqueness that you can bring. No doubt, that is your biggest asset. PPC will show your ads at the right-hand side of your customer’s search results, which means you can reach those, who are looking for your services and products.
Since you are catering to the need of your local customers, so you can serve only the smaller section of people who are available in your area, and hence you are spending only that much on your ads to attract your customers.
With Google advertisements, you can only reach smaller, but targeted people within your own location. This will also ensure that you will not end up spending money on advertising to those who do not live near your business area.
How you can use PPC to promote your local business
You can start your campaign after deciding your platforms where you like to launch your PPC campaign. There are several platforms to select from and all may yield great outcomes for any local business.
- Google Ads
Google Ads will allow you to place your ad in Google search results. The placement will be based on its rank that will be – Your quality score of the website and that is multiplied by your bid for any particular keywords.
Your text ad is going to be placed as per its ad rank, hence consider all factors that make your quality score. Then consider the amount of your bid.
- Display Ads
You can get previous visitors again on your site with retargeted display ads. They can serve the users ads that are too specific to what they were looking at.
For example, if a user has already searched for “T-shirt” you can again target them by showing your T-shirt ad that they were looking at previously.
- Social media ads
These days’ social media ads will be very effective in targeting your audience as per their specific interests and career. The platforms like Twitter, Facebook, and Instagram have a total audience of billions; hence you can target many potential customers.
If you are now ready to experience what PPC is able to do to your local business too, then contact Australian Internet Advertising and discuss all about your needs.